I remember my Multiply days. It was my very first "Online Store." This is where I started putting my business out which was nerve-racking. I only made jewelry for family and friends before this. I'm so glad I did take the plunge. I will forever look back in this time of my life with fondness and gratefulness.
Then I had to take things a bit more seriously. I had to register my business and put up my own brand. I didn't really want to add my name. I didn't want to come off as assuming and "feeling" designer. But all the names that I wanted were already registered. Upon the suggestion of the DTI official, I sticked to my first choice, "Charmed Life" and added Ysa Yason --- which is not really my first name but just a nickname and has a better recall.
I started on just making handmade accessories for individual buyers then started supplying materials to other entrepreneurs. From there, I went on supplying to resellers and other shops who rebrand the items and place their own name.
The heart of my business is online and through these bulk orders. As I always say, it grew organically in a sense that I didn't have any concrete business plan.
Most people think that my business is solely only making custom pieces for individual buyers which is actually a marketing tool more than anything else. "Do you this on your own?" is a question I get often.
Yes, as much as possible I make them myself but I do have people who help me out or else I would be a bead hermit with no life and sleep. The life of my business relies on bulk orders which are corporate giveaways, products campaigns and personal/company events which more often than not requires machine/ ready-made pieces.
I put up a physical store so that it would be my mini-showroom. It was for a little while and then we starting adding other products that complement our business.
This year, I'm so happy to have Simone's Closet in our shop.
We have also added locally-made bags and just a few cosmetic collection---which is mainly my personal love. I love buying makeup although I don't use them often. I just though adding a few pieces in our shop would make it feel more like a boutique where there is a little something for every girly girl. =)
It's just nice to look back once in a while. I feel like a change is coming, after all it is inevitable.
I am also happy to share that we are starting 2 new Online Stores in the coming days. I don't know if we can still keep our name but I'm just happy that we are on board something bigger and exciting. ❤
I'm excited for the coming months. Other than these developments, I honestly don't know what the future has in store. I guess that is what makes the whole ride more exciting. =)
Keep on living the Charmed Life |